I am an Assistant Professor of Marketing at the Duke University Fuqua School of Business.

My research focuses on why consumers seek new vs. old experiences, how to design more rewarding consumer experiences, and how social context shapes consumer choice and group decision making.

My work has been published in Proceedings of the National Academy of Sciences, the Journal of Personality and Social Psychology, and the Handbook of the Science of Existential Psychology. I hold a Ph.D. in Behavioral Science from the University of Chicago Booth School of Business, a Post-baccalaureate in Psychology from the University of California, Berkeley, and a B.A. in Sociology from the University of California, Santa Cruz.

Contact: yuji.winet@duke.edu

Links: Duke Profile| Google Scholar| ResearchGate