If you’re interested in collaborating or discussing research, feel free to reach out!
About Me
I am an Assistant Professor of Marketing at the Duke University Fuqua School of Business, where I explore the ways consumers make decisions. My research focuses on questions like:
What influences preferences for novelty vs. familiarity?
How can experiential consumption be most rewarding?
What hidden social influences influence groups and exploration behavior?
My work has been published in Proceedings of the National Academy of Sciences, the Journal of Personality and Social Psychology, and the Handbook of the Science of Existential Psychology. I hold a Ph.D. in Behavioral Science from the University of Chicago Booth School of Business, a Post-baccalaureate in Psychology from the University of California, Berkeley, and a B.A. in Sociology from the University of California, Santa Cruz.
Ongoing Research Questions
Why do callbacks improve experiences?
Do people explore differently when choices have other choices nested inside them?
What features of deliberation predict successful group decisions?
When do consumer want to feel “guided” through experiences?
